EVENT DESIGN

Lollapalooza Argentina 2016
Design, planning and coordination of the Lollapalooza Argentina’s communication. Production, creativity and development of all the brand activations in the field during Lollapalooza. General coordination for the printing of all the signage/grafic pieces in the field. Building relationships with clients and vendors. Creation and design of comercial presentations.

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BAF | Buenos Aires Fashion Week
Design of event signage and graphics

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ADIDAS| #MIEXCUSA
Design of event signage and graphics

ADIDAS Argentina presented the new women's campaign #myexcuse 2015, with the aim of transforming all the negative excuses presented when doing exercises into positive and motivating excuses. The guests were invited to live a unique experience designed for them. María Freytes along with Luli Fernandez were in charge of welcoming them. Each one could choose between different activities: a Rockcycle class, a Yoga Booty Ballet class given by yoga teacher Dafne Schilling, a nutrition talk and/or a bioenergetic talk given by bioenergist and coach Paulina del Valle. In addition, they were able to enjoy the relaxation and beauty spaces and get to know the adidas women's collection. IDEA AND CREATIVITY: DOÑA BA

ADIDAS Argentina presentó la nueva campaña de mujer #miexcusa 2015, con el objetivo de transformar todas las excusas negativas que se presentan a la hora de realizar ejercicios en excusas positivas y motivadoras.. Las invitadas fueron convocadas a vivir una experiencia única pensada para ellas. María Freytes junto a Luli Fernandez fueron las encargadas de darles la bienvenida. Cada una, pudo elegir entre diferentes actividades: una clase de Rockcycle, una clase de Yoga Booty Ballet a cargo de la profesosra de yoga Dafne Schilling, una charla de nutrición y/o una charla de bioenergética dada por la bioenergista y coach Paulina del Valle. Además, pudieron disfrutar de los espacios de relajación, beauty y conocer la colección de adidas mujer. IDEA Y CREATIVIDAD: DOÑA BA